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Advertising Hydro International

 

Hydro International started out as a print magazine in 1996 and soon developed into the multimedia platform it is today, featuring a successful website (http://www.hydro-international.com/) and respected weekly e-newsletter.

 

Hydro International magazine is published eight times a year. The magazine is international in scope and focuses on bringing to its readership topical overviews and the latest news and developments in the technology and management of hydrographic activities.

 

Hydro International seeks and publishes the opinion of leading hydrographers on the state of market, technical issues and national and international policies.

 

For all advertising inquiries, please contact Herma Lenten, e-mail herma.lenten@geomares.nl or phone +31 514 561854.

 

 

Print Advertising

 

Hydro International magazine, in publication since 1996, has developed into the worldwide information magazine for hydrography. Read in more than 164 countries globally, Hydro International has established itself as a truly worldwide market leader; according to a Net Promotor Score (NPS) survey taken among Hydro International readers at the end of 2009, 97% declared that they would recommend the magazine to a friend or colleague.

 

Magazine Circulation

Hydro International has a truly worldwide circulation, since 1998 audited by BPA Worldwide. Founded in 1931, BPA Worldwide is an independent, not-for-profi t, selfregulating organisation; its media audits provide assurance and insight for media buyers. Our data was subject to audit, june 2011, as it is every six months.

 

Circulation Analysis

Average Total Circulation: 9,642
Average Total Qualified Non-paid Circulation: 8,547
Average Total Non-qualified Circulation: 1,095

 

 

Geographical Breakdown

Europe: 53.0%
North America: 19.7%
Asia: 10.9%
Asian Pacific: 5.3%
Central & South America: 3.5%
Africa: 4.9%
Middle East: 1.9%
Caribbean: 0.8%
   
Number of Countries: 179

 

Promotional Distribution

 

May/June

Hydrographentag

Papenburg,, Germany
  Nor-Shipping Oslo, Norway
  Oceans 13 Bergen, Norway
  Seawork International Southampton, UK
July/August AUVSI13 Washington, DC, USA
September OI 2013 China Shanghai, China
  Oceans 2013 San Diego, CA, USA
October Kongsberg AUV Users Conference Lerici, Italy
  Offshore Energy Amsterdam, NL
Nov/Dec Europort 2013 Rotterdam, NL

 

Readership

Hydro International goes straight to the desk of key decision-makers in the international hydrography arena and is directed at commercial, academic and government professionals all over the world, people at the leading edge of managing, implementing and procuring hydrographic equipment and services. Our audited readership is involved in a diverse range of activities involving hydrography. In our mediaplanner you can find detailed information on profile of our readers. For more information contact Herma Lenten.

 

Deadlines & Editorial Contributions 

 

Basic Rates

For all advertising inquiries, please contact Herma Lenten, e-mail herma.lenten@geomares.nl or phone +31 514 561854.

 

Buyers Guide

Create ‘top of mind' awareness, stand out amongst your competitors and make your activities known in the Hydro international Buyers Guide edition, an appreciated and valuable source of information for more than 20,000 hydrographic professionals.

 

The advertising package includes half page full colour ad, half page company profile with contact information, company profile online with logo and banner in online directory for three months. Upgrades are possible.

pdf bestand  HYD_BuyersGuide2013_Form

 

Inserts

Add further choice and flexibility to your sales and marketing strategy by placing either bound-in or loose inserts in our publications. We can also provide demographic splits for inserts to further help you target your specific marketing needs.

 

Other Services   
Belly Band, Split Cover, Wrapper opening on page with company's advertisement, Card glued in magazine, 6-page Gatefold in the centre of the magazine and more. A Power Point presentation is available.

  

Online Advertising

 

Online advertising, next to print advertising, provides an effective way to communicate with your (potential) customers and buyers. The frequent appearance of the website (updated daily) and newsletter (sent out weekly) mean you can easily establish and build contact with your target group within a short period of time. This is very favourable for brand awareness

and call-to-action campaigns. Online advertising is recommended as single approach media, but also as complementary to print advertisements; online advertising puts you in contact with those additional (potential) customers and buyers not reached through print advertisement.

 

Website

The Hydro International website, http://www.hydro-international.com/ offers various ways to facilitate communicate with its visitors, all depending on your campaign goals. Are these branding or call to action? A visual advertisement on the leaderboard or in the rectangle position will draw the desired attention. If your goal is to inform or call to action, a logo link or advertorial might be considered.

 

Banner Advertising  

Banners Pixels File*

Max. file size

Leaderboard 728 x 90 gif/swf

49kb

Large Rectangle

336 x 280

gif/swf

49kb

Button

120 x 60

gif/swf

49kb

* In case of a Flash banner, please provide a back-up .gif together with the .swf. The Flash banner should have a built-in link to your target webpage.


Logo Link

Logo in combination with short text message. Logo 60 x 30 pixels, company

name and slogan, each 40 characters

 

Advertorial

Text message with look and feel of editorial piece. Text of max 200 characters, image 70 x 70 pixels of logo. 100 x 50 pixels, url landing page

 

Job ad Online

Is your company expanding? Inquire with Herma Lenten for the options of an online job ad!

 

Buyer's Guide

In a searchable database on the website called the Buyers Guide, we provide a listing of manufacturers, suppliers etc. An upgrading will enable you to claim top-rank listing and search results. Upgrading includes an extensive profi le with logo, contact details and button banner for a period of three months.

 

Used Equipment

Used Equipment offers a current listing of (used) equipment on offer and in demand on the worldwide Hydrographic market. This is an excellent opportunity to find buyers for your used instruments.

 

For all advertising inquiries, please contact Herma Lenten, e-mail herma.lenten@geomares.nl or phone +31 514 561854.

 

e-Newsletter

The weekly newsletter is sent to magazine and many other spontaneous subscribers, and offers current news and information most relevant for that week. It offers dominant and exclusive advertising opportunities in close proximity to editorial content. Depending on your campaign goals, you can choose a full banner, box banner or advertorial to reach your target group, create brand awareness or call to action.

 

Banner advertising

 

Banners Pixels File Max. file size
Box Banner 120 x 90 gif, jpg 49kb
Full Banner (high) 468 x 60 gif, jpg 49kb
Full Banner (mid) 468 x 60 gif, jpg 49kb
Full Banner (low) 468 x 60 gif, jpg 49kb

 

Advertorial

Text message with look and feel of editorial. Also suitable for events and job vacancies. Text of max 700 characters, image 70 x 70 pixels of logo 100 x 50 pixels, URL landing page

 

Product Spotlight

Your product is shown above the ‘fold' in the Product Spot light, a special edition of the Hydro International newsletter. Clicking on the product leads to your advertorial space, a product image and your company's name, website and contact information on the Product Spotlight website. After placement, your product will remain on this site for six months (at no further cost). For schedule and subjects please contact our accounts manager.

 

Direct Marketing

This Geomares service allows you to send your electronic mailing directly to the in-boxes of Hydro International subscribers who have agreed to receive mailings for third parties. This enables immediate spread of your message worldwide. Prices on request.

 

Online Research

Geomares can facilitate online research among Hydro International readers. For more information please contact the accounts manager; a PowerPoint presentation is available.

 

For all advertising inquiries, please contact Herma Lenten, e-mail herma.lenten@geomares.nl or phone +31 514 561854.

 

 

Mechanical Data

 

Sizes

Paper size (mm): 210 x 297/Advertisement sizes (mm): w x h

 

Horizontal   Vertical  
1/1 page 210.0 x 297.0 2/3 page 123.0 x 260.0
1/2 page 189.0 x 125.5 1/3 page 57.0 x 260.0
1/3 page 189.0 x 80.5 1/4 page 90.0 x 125.5
1/4 page 189.0 x 58.5    

 

- Bleeds must extend at least 3 mm beyond trim edge (210x297) on all sides. Only use bleeds in full-page ads.

 

General Specifications

- Colours must be defined as percentages of CMYK

- The use of indexed, RGB, spot or pantone colours is not allowed.

- All images must be high resolution (300 dpi) CMYK colour or greyscale; bitmap images must be at least 1200 dpi.

- Do not reduce images less than 20% or enlarge more than 130%.

- Enlarging imported images decreases the final resolution and may affect the quality of the image.

- Do not stylise fonts. For each style used a printer font must be included.

- Do not use LZW compression when saving an image as TIF(F).

- Do not use JPEG encoding when saving an image as EPS, please use binary.

- Do not use OPI

 

Accepted File Formats

Please remember that advertising material should be submitted in Certified PDF format. This is standard for Geomares Publishing in terms of digital advertising material and secures the quality needed to exchange files in a reliable and controllable way between advertiser and Geomares Publishing. Please find all specifications for submission of Certified PDFs online at http://www.certifiedpdf.net/ and find the profiles below.

 

indesign3.zip
profilesdistillerpitstop.zip
quarkxpress6.zip

 

How to Submit Material
Advertising material can be send by email (maximum 10Mb) or can be uploaded to our FTP-site. Please contact us to receive a login and password to the FTP-site. You also can submit material use a file transfer service like WeTransfer.com or Yousendit.com in combination with the e-mail address of the person you like to send the file to.

 

 

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