Advertising Hydro International
Hydro International started out as a print magazine in 1996 and soon developed into the multimedia platform it is today, featuring a successful website (http://www.hydro-international.com/) and respected weekly e-newsletter.
Hydro International magazine is published six times a year. The magazine is international in scope and focuses on bringing to its readership topical overviews and the latest news and developments in the technology and management of hydrographic activities.
Hydro International seeks and publishes the opinion of leading hydrographers on the state of market, technical issues and national and international policies.
Print Advertising
Hydro International magazine, in publication since 1996, has developed into the worldwide information magazine for hydrography. Read in more than 164 countries globally, Hydro International has established itself as a truly worldwide market leader; according to a Net Promotor Score (NPS) survey taken among Hydro International readers at the end of 2009, 97% declared that they would recommend the magazine to a friend or colleague.
Magazine Circulation
Hydro International has a truly worldwide circulation, since 1998 audited by BPA Worldwide. Founded in 1931, BPA Worldwide is an independent, not-for-profi t, selfregulating organisation; its media audits provide assurance and insight for media buyers. Our data was subject to audit in June 2010, as it is every six months.
Circulation Analysis
| Average Total Circulation: | 9,840 |
| Average Total Qualified Non-paid Circulation: | 8,292 |
| Average Total Non-qualified Circulation: | 1,548 |
Geographical Breakdown
| Europe: | 50.0% |
| North America: | 21.3% |
| Asia: | 11.4% |
| Asian Pacific: | 5.6% |
| Central & South America: | 3.7% |
| Africa: | 5.1% |
| Middle East: | 2.1% |
| Caribbean: | 0.8% |
| Number of Countries: | 164 |
Readership
Hydro International goes straight to the desk of key decision-makers in the international hydrography arena and is directed at commercial, academic and government professionals all over the world, people at the leading edge of managing, implementing and procuring hydrographic equipment and services. Our audited readership is involved in a diverse range of activities involving hydrography. In our mediaplanner you can find detailed information on profile of our readers. For more information contact Victor van Essen.
Deadlines & Editorial Contributions
Basic Rates Magazine
Please contact Victor van Essen for the mediaplanner, in which all rates are specified.
Buyers Guide
Create ‘top of mind' awareness, stand out amongst your competitors and make your activities known in the Hydro international Buyers Guide edition, an appreciated and valuable source of information for more than 20,000 hydrographic professionals.
The advertising package includes half page full colour ad, half page company profile
with contact information, company profile online with logo and banner in online directory for
three months. Upgrades are possible.
Inserts
Add further choice and flexibility to your sales and marketing strategy by placing either bound-in or loose inserts in our publications. We can also provide demographic splits for inserts to further help you target your specific marketing needs.
Other Services
Belly Band, Split Cover, Wrapper opening on page with company's advertisement, Card glued in magazine, 6-page Gatefold in the centre of the magazine and more. A Power Point presentation is available.
For more information contact Victor van Essen.
Online Advertising
Online advertising, next to print advertising, provides an effective way to communicate with your (potential) customers and buyers. The frequent appearance of the website (updated daily) and newsletter (sent out weekly) mean you can easily establish and build contact with your target group within a short period of time. This is very favourable for brand awareness
and call-to-action campaigns. Online advertising is recommended as single approach media, but also as complementary to print advertisements; online advertising puts you in contact with those additional (potential) customers and buyers not reached through print advertisement.
Website
The Hydro International website, http://www.hydro-international.com/ offers various ways to facilitate communicate with its visitors, all depending on your campaign goals. Are these branding or call to action? A visual advertisement on the leaderboard or in the rectangle position will draw the desired attention. If your goal is to inform or call to action, a logo link or advertorial might be considered.
Banner Advertising
| Banners | Pixels | File* |
Max. file size |
| Leaderboard | 728 x 90 | gif/swf |
49kb |
|
Large Rectangle |
336 x 280 |
gif/swf |
49kb |
|
Skyscraper |
120 x 600 |
gif/swf |
49kb |
|
Button |
120 x 60 |
gif/swf |
49kb |
Logo Link
Logo in combination with short text message. Logo 60 x 30 pixels, company
name and slogan, each 40 characters
Advertorial
Text message with look and feel of editorial piece. Text of max 200 characters, image 70 x 70 pixels of logo. 100 x 50 pixels, url landing page
Job ad Online
€ 345 per month
Buyer's Guide
In a searchable database on the website called the Buyers Guide, we provide a listing of manufacturers, suppliers etc. An upgrading will enable you to claim top-rank listing and search results. Upgrading includes an extensive profi le with logo, contact details and button banner for a period of three months.
Product Spotlight
With the Product Spotlight, your product is shown (together with three other products) in a prominent banner position on the Hydro International website. Clicking on the banner leads to your advertorial space, a product image and your company's name, website and contact information on the Product Spotlight website. Your product will remain on the site for six months after initial placement (at no further cost).
Used Equipment
Used Equipment offers a current listing of (used) equipment on offer and in demand on the worldwide Hydrographic market. This is an excellent opportunity to find buyers for your used instruments.
For more information contact Victor van Essen.
e-Newsletter
The weekly newsletter is sent to magazine and many other spontaneous subscribers, and offers current news and information most relevant for that week. It offers dominant and exclusive advertising opportunities in close proximity to editorial content. Depending on your campaign goals, you can choose a full banner, box banner or advertorial to reach your target group, create brand awareness or call to action.
Banner advertising
| Banners | Pixels | File | Max. file size |
| Box Banner | 120 x 90 | gif, jpg | 49kb |
| Full Banner (high) | 468 x 60 | gif, jpg | 49kb |
| Full Banner (mid) | 468 x 60 | gif, jpg | 49kb |
| Full Banner (low) | 468 x 60 | gif, jpg | 49kb |
| Skyscraper | 120 x 600 | gif, jpg | 49kb |
Advertorial
Text message with look and feel of editorial. Also suitable for events and job vacancies. Text of max 700 characters, image 70 x 70 pixels of logo 100 x 50 pixels, URL landing page
Product Spotlight
Your product is shown above the ‘fold' in the Product Spot light, a special edition of the Hydro International newsletter. Clicking on the product leads to your advertorial space, a product image and your company's name, website and contact information on the Product Spotlight website. After placement, your product will remain on this site for six months (at no further cost). For schedule and subjects please contact our accounts manager.
Direct Marketing
This Geomares service allows you to send your electronic mailing directly to the in-boxes of Hydro International subscribers who have agreed to receive mailings for third parties. This enables immediate spread of your message worldwide. Prices on request.
Online Research
Geomares can facilitate online research among Hydro International readers. For more information please contact the accounts manager; a PowerPoint presentation is available.
For more information contact Victor van Essen.
Mechanical Data
Sizes
Paper size (mm): 210 x 297/Advertisement sizes (mm): w x h
| Horizontal | Vertical | ||
| 1/1 page | 210.0 x 297.0 | 2/3 page | 123.0 x 260.0 |
| 1/2 page | 189.0 x 125.5 | 1/3 page | 57.0 x 260.0 |
| 1/3 page | 189.0 x 80.5 | 1/4 page | 90.0 x 125.5 |
| 1/4 page | 189.0 x 58.5 |
- Bleeds must extend at least 3 mm beyond trim edge (210x297) on all sides. Only use bleeds in full-page ads.
General Specifications
- Colours must be defined as percentages of CMYK
- The use of indexed, RGB, spot or pantone colours is not allowed.
- All images must be high resolution (300 dpi) CMYK colour or greyscale; bitmap images must be at least 1200 dpi.
- Do not reduce images less than 20% or enlarge more than 130%.
- Enlarging imported images decreases the final resolution and may affect the quality of the image.
- Do not stylise fonts. For each style used a printer font must be included.
- Do not use LZW compression when saving an image as TIF(F).
- Do not use JPEG encoding when saving an image as EPS, please use binary.
- Do not use OPI
Accepted File Formats
Please remember that advertising material should be submitted in Certified PDF format. This is standard for Geomares Publishing in terms of digital advertising material and secures the quality needed to exchange files in a reliable and controllable way between advertiser and Geomares Publishing. Please find all specifications for submission of Certified PDFs online at http://www.certifiedpdf.net/ and find the profiles below.
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indesign3.zip |
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profilesdistillerpitstop.zip |
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quarkxpress6.zip |
How to Submit Material
Advertising material can be send by email (maximum 10Mb) or can be uploaded to our FTP-site. Please contact us to receive a login and password to the FTP-site. You also can submit material use a file transfer service like WeTransfer.com or Yousendit.com in combination with the e-mail address of the person you like to send the file to.
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Interactive |
Hydrographic Survey of Riverbed Erosion |
Members of the US Geological Survey were filmed while out on the Missouri River at Williston, North Dakota, USA, performing a hydrographic survey to monitor the state of riverbed erosion. They were using a multibeam echo sounder which transmits sound energy and analyses the return signal (echo) that has bounced off the riverbed or other objects. Multibeam sonars emit sound waves from directly beneath a ship's hull to produce fan-shaped coverage of the riverbed.
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| Last 5 items: |
| Hydrographic Survey of Riverbed Erosion |
| Introduction to GEBCO |
| MCA on Surveying the British Coast |
| Surveying in the Port of London |
| Venessa O'Connell on Hydrography |
