Web Advertising
Web Banners
The Hydro International website allows you to place in a specific section a banner with a link to your own website. Such a link may be placed on the website in any of the various sections, e.g. news, archive, Supply and Demand, jobs available, reader response, events agenda, etc. The goal of this new website is to inform the geomatics world on the latest developments in the business.
| Banners | Pixels | File |
Max. file size |
| Leaderboard | 728 x 90 | gif, jpg, swf |
20kb |
|
Large Rectangle |
336 x 280 |
gif, jpg, swf |
20kb |
|
Skyscraper |
120 x 600 |
gif, jpg, swf |
15kb |
|
Button |
120 x 60 |
gif, jpg, swf |
15kb |
Job ad Online
US$ 345
Web CONNECT
Web connect is a promotional tool for attracting potential customers to your company’s website. A full colour screendump of your website will be placed in the magazine Web CONNECT section. It will also appear on the Hydro International website, placed in the business directory, with direct access to your website. The business directory is an alphabetically ordered overview of company details and your Web CONNECT will appear together with your company details. Companies having a Web CONNECT agreement with us will receive priority placement in the alphabetical listing above those without.
| Web CONNECT |
Pixels |
File |
2x |
6x |
12x |
|
120 x 60 |
jpeg, max 15kb |
EUR 735 |
EUR 1,430 |
EUR 2,565 |
Supply & Demand
Supply & Demand is a Hydro International online publication. It offers a current listing of (used) equipment on offer and wanted on the worldwide Geomatics and hydrographic market. In addition, we offer online advertising space: your company name and logo displayed on the Supply & Demand front page, with a direct webconnection to your Homepage.
Basic Rates
| Period | Europe | All Other Countries |
| 1 year | € 130 | EUR 161 |
| 2 years | € 234 | EUR 291 |
| 3 years | € 328 | EUR 406 |
E-newsletter
Electronic Mailing
This Reed Business - Geo service allows you to send your electronic mailing directly to the in-boxes of our qualified magazines subscribers, targeted according to your wishes. Using this enables you immediately to spread your message worldwide. Excellent prices are available for this service.
E-Newsletter Banners
| Banners | Pixels | File | Max. file size |
| Box Banner | 120 x 90 | gif, jpg | 20kb |
| Full Banner (high) | 468 x 60 | gif, jpg | 20kb |
| Full Banner (mid) | 468 x 60 | gif, jpg | 20kb |
| Full Banner (low) | 468 x 60 | gif, jpg | 20kb |
| Skyscraper | 120 x 600 | gif, jpg | 20kb |
For more information please contact Marjan de Vries: marjan.de.vries@reedbusiness.nl .
Hydro INTERNATIONAL is published monthly and has a truly worldwide circulation audited by BPA International.
Circulation Analysis*
| Average Total Circulation: | 9,110 |
| Average Total Qualified Non-paid Circulation: | 6,631 |
| Average Total Qualified Paid Circulation: | 268 |
| Average Total Non-qualified Circulation: | 2,211 |
Qualification Circulation within: *
| 1 year: | 40.7% |
| 2 year: | 28.4% |
| 3 year: | 30.9% |
Geographical Breakdown*
| Europe: | 41.8% |
| North America: | 27.9% |
| Asia: | 13.7% |
| Asian Pacific: | 5.7% |
| Central & South America: | 3.7% |
| Africa: | 3.5% |
| Middle East: | 2.5% |
| Caribbean: | 0.8% |
| Number of Countries: | 160 |
* Publisher's data subject to audit (6 months period ended June 2006, analysed issue May 2006)
Promotional Distribution
Hydro INTERNATIONAL is distributed worldwide at major international conferences and exhibitions for promotional purposes. This promotional distribution will be extended during the year.
| Issue | International Event | Date |
| April | Oceans '08 Asia Pacific | 08-11 April |
| Kobe (Japan) | ||
| May | Canadian Hydrographic Conference | 04-08 May |
| Victoria (BC, Canada) | ||
| June | UDT Europe 2008 | 10-12 June |
| Glasgow (UK) | ||
| Seawork 2008 International | 10-12 June | |
| Southampton (UK) | ||
| FIG Working Week | 14-19 June | |
| Stockholm (Sweden) | ||
| Subsea Survey | 24-26 June | |
| Galveston (TX, USA) | ||
| July/Aug | Offshore Northern Seas | 26-28 August |
| Stavanger (Norway) | ||
| September | UUVS | September |
| Southampton (UK) | ||
| Oceans 2008 | 15-18 September | |
| Quebec (Canada) | ||
| October | Shallow Survey 2008 | 21-24 October |
| Portsmouth (NH, USA) |
Basic Rates Magazine
Please contact Marjan de Vries at marjan.de.vries@reedbusiness.nl for our mediaplanner, in which all rates are specified.
Dealers Wanted
Announcements by companies wishing to expand their dealer network.
| Rates | 2x | 4x |
| Consecutive insertions | EUR 525 | EUR 975 |
Other Services
- Loose Insert
- Belly Band
- Split Cover
- Wrapper opens on page with company’s advertisement
- Card glued in magazine
- Brochure with pop-up
- 6-page Gatefold in the centre of the magazine
- Sponsored magazine
- Special magazine
- Direct marketing
A Power Point presentation is available.
For more information, please contact marjan.de.vries@reedbusines.nl.
Mechanical Data
Sizes
Paper size (mm): 210 x 297/Advertisement sizes (mm): w x h
| Horizontal | Vertical | ||
| 1/1 page | 210.0 x 297.0 | 2/3 page | 123.0 x 260.0 |
| 1/2 page | 189.0 x 125.5 | 1/3 page | 57.0 x 260.0 |
| 1/3 page | 189.0 x 80.5 | 1/4 page | 90.0 x 125.5 |
| 1/4 page | 189.0 x 58.5 |
- Bleeds must extend at least 3 mm beyond trim edge (210x297) on all sides. ONly use bleeds in full-page ads.
General Specifications
- Colours must be defined as percentages of CMYK
- The use of indexed, RGB, spot or pantone colours is not allowed.
- All images must be high resolution (300 dpi) CMYK colour or greyscale; bitmap images must be at least 1200 dpi.
- Do not reduce images less than 20% or enlarge more than 130%.
- Enlarging imported images decreases the final resolution and may affect the quality of the image.
- Do not stylise fonts. For each style used a printer font must be included.
- Do not use LZW compression when saving an image as TIF(F).
- Do not use JPEG encoding when saving an image as EPS, please use binary.
- Do not use OPI
Accepted File Formats
Please remember that advertising material should be submitted in Certified PDF format. This is standard for Reed Business in terms of digital advertising material and secures the quality needed to exchange files in a reliable and controllable way between advertiser and Reed Business. Please find all specifications for submission of Certified PDFs online at http://www.certifiedpdf.net/ and find the profiles below.
 |
indesign3.zip |
|
profilesdistillerpitstop.zip |
|
quarkxpress6.zip |
How to Submit Material
Advertising material can be send by email (maximum 10Mb) or can be uploaded to our FTP-site. Please contact us to receive a login and password to the FTP-site. You also can use the free file mailing service Yousendit.com and send your file to our Marran Helder, e-mail marran.helder@reedbusiness.nl.
