Joanne Masters is president of Masters and Masters, a full service marketing and communications consulting firm. With decades of experience in high technology sales and marketing to the Defence, Science and Commercial markets, Joanne specialises in helping clients in aspects of Marketing; from strategic planning to branding & messaging through PR/corporate communications and field programmes. She has worked in leadership roles at Cray Research and Sun Microsystems, where she led the global High Performance Computing (HPC) sales, marketing and technical engineering organisation for worldwide government and technical markets. She was the founding business leader for first Cyber Security Program Office at Sun Microsystems.