What is the core role of a hydrographer? To map the seafloor? Provide a precise position on the water? Some may believe it is to play with lots of expensive toys on boats, while colleagues are stuck in the office. While all those answers may be correct, I am asking about the core role of a hydrographer. I would suggest that it is collecting data to provide information that companies, clients and consultants rely on to make educated and accurate decisions. This is where our value as a professional service is demonstrated. However, here is another question - how do we present that information and, more to the point, could it be better?